Copywriting Secrets that Increase Website Traffic Fast
Updated: Jun 10, 2020
Whether you run an established practice or you’re just starting out, it is always important to be doing things to grow your business. After all, growing your practice as a business means you get to help more people heal. And that’s why you’re doing this, isn’t it?
I want to share some copywriting secrets with you that are proven to drive traffic to your website in less time, no matter what stage of business you are in. These tips make up the secret sauce for copywriting that educates and converts page visitors into long-term patients and clients, and turn you into an authority and trustworthy source of information on the web.
How to Get More People to Visit Your Website
I’m going to share a disclaimer before we get started. There is no get rich quick scheme for driving web traffic. If you use each suggestion below today, you’re not going to break the internet with your web traffic overnight. Also, if you do a lot of these things all at once, it’s not going to make your traffic increase faster. As it is with anything you want to accomplish, consistency is key. Doing these four things on a regular schedule will help you improve your visibility on the internet and eventually get you into those coveted top spots on the Google search engine results page.
Get Your SEO Right
SEO stands for Search Engine Optimization. This is what you do to your website to make it rank high up in search results. It’s a fairly complicated process that apparently no one, except the folks at Google, fully understands, but the important thing to know is that there are a few keys to ranking higher in the search results that can be easily achieved now.
Your website needs to include the keywords that people are searching for. It needs to have authority and relevance in the content related to those keywords. And, it needs to be engaging so that people are staying on your page for a long time. When you get the right mix of these things, the Google algorithm drives people to your website, takes note of your trustworthiness, relevance, and engagement, and eventually moves you towards the top spot when people are searching for things that your website talks about.
Why is SEO important for my business?
When your patients and clients are searching for answers to their health concerns, they are going to do research online first. Then, after reviewing their options, they will choose the practice or practitioner they trust the most.
SEO is important because the closer your page sits to the number one spot in search engine rankings, the more trustworthy you and your business appear.
One important thing to note about SEO is that your future clients and patients may not know what they’re looking for yet. SEO is all about getting into the minds of your clients and patients and answering their questions with authority and in a trustworthy, non-spammy way, which brings me to the second tip…
Write Blog Articles that Answer Questions
Your future clients and patients are going to have a LOT of questions that they are researching before they make a decision to see you as a practitioner. They will search for everything from a list of symptoms they are experiencing to the radius to which they are willing to travel.
So, it is vital that not only do they see you online answering their questions with your authentic expertise, but that they can rely on you to be there to answer any other questions that come up. You need to have blogs that answer all of the questions your future patients and clients may ask before they decide to visit your practice.
The more your blog answers questions, the more visitors will stop by. And the longer they stay, because you have lots of answers for them, the better your practice website will rank in SEO. You become the authority with blogs and articles relevant to your future clients.
In addition to answering questions, you need to post on a consistent basis so that Google sees you as a real, current business. Regular updates help you compete with other businesses using the same keywords as you and help you stay relevant. People are more likely to read something about their health concerns that was written in 2020 than something that is 5 years old. The science has changed and so should your perspective and expertise as a practitioner. This also improves your authority and trustworthiness.
Pro-tip: when writing blogs, make sure to include links back to other pages and other blogs on your own website to increase the amount of time readers spend on your site. This improves your credibility and authority to get you ranked higher on the search engine results page.
Use Opt-Ins to Provide Value and Grow Your Email List
An Opt-in is a free, usually digital, asset or piece of content that someone who comes to your website can download immediately after taking a very simple, non-threatening action. A great example is a handy printable list for the refrigerator of inflammatory and anti-inflammatory foods.
Like blogs, opt-ins show your current and future patients just how valuable your knowledge and expertise is to helping them on their healing journeys. Opt-ins should be tailored to your audience’s needs and provide valuable information that your audience wants.
These pieces of digital collateral usually only require that the reader provide an email address, and if the opt-in again answers a specific question or provides a solution to a specific problem, most people will be very willing to provide an email address to get it.
Here are great examples of opt-ins that your holistic health practice can use right now:
A short recipe book or week-long sample meal plan for a whole food diet
A worksheet that helps clients identify their emotions around a specific event
A recorded meditation to help clients ground themselves in the present moment
A 7-day workout challenge with specific exercises for losing weight
A chart of acupressure points and tips on how to perform them at home
A cheat-sheet of the best ways to substitute other ingredients for sugar
A self assessment to determine hormone imbalance, and specific tips for rebalancing
Once a client or patient has downloaded the opt-in, you now have the ability to tailor your email communications towards that person based on their interest in the opt-in. Emails are still the best way to engage with your clients and patients, and drive a ton of traffic to your website. But only if your emails match the rest of your online collateral, which brings me to the final tip...
Be Consistent in Your Message and In Your Brand Voice
Once upon a time, there was a person who was very interested in being happy. She went to school to learn all about health and wellness, and eventually opened her own store full of things that made people happy. The end!
Wait a minute, what was that? Are you confused? Good, let me explain.
For the past few minutes you’ve been reading about how to increase the visits to your website. Then, I threw in a random story about some person who wanted to be happy and learned a bunch of stuff, and then… well, you read it. It was confusing. It didn’t make sense, and you probably lost some trust in my expertise on the subject of growing your website. Until you got here, because now you realize that it was just a really great example of how not to write.
Your message and your voice need to be consistent across all of your online copy. This means that your website, your blogs and articles, your opt-ins, your emails, and anything else that is read by your current and future patients and clients must look and sound the same.
When your copy is inconsistent, it confuses your readers and makes you sound less trustworthy. Then, they leave your page, showing the Google algorithm that you are not a relevant source to answer the questions in their keywords. This hurts your ranking in the search engine results page.
A great way to stay consistent is to think about how you want to come across to your readers- do you want to be professional, scholarly, conversational, comforting? Naming this will help ensure that all of your copy looks and sounds the same.
Congratulations! Now You Can Increase Your Website Visits
So, now you have the secrets that copywriters use to draw traffic to websites. Good luck with all your copywriting adventures!
Just kidding. This is a lot of information squeezed into a short blog post, and it probably feels super overwhelming. To be honest, if it’s another thing you have to add to your to do list as a business owner, it is overwhelming!
If that’s the case for you, don’t worry. Could you tell that I’m a copywriter?
That’s right, and if I just wowed you in answering your question with my authority and expertise, then now is the right time for you to hire me to write the copy that you need to drive more traffic to your website and help you grow your holistic health practice.
Schedule a free 15-minute consultation below. Be sure to include your current website so I can be ultra prepared to help you with your copywriting needs.
click here: Yes, review my website copy!
Talk to you soon,
Kailey B